Sony Ericsson creates Traffic Jam again

Singapore - Sony Ericsson will kick off its integrated "Traffic Jam 2" campaign at SingTel stores tomorrow with the launch of a multi-platform retail plan.

Sony Ericsson, in association with SingTel, will be introducing its new W760i Walkman phone at the event which is a follow up to last year's 'Traffic Jam'. The campaign, which was conceptualised by Iris Singapore, includes a street party featuring Grammy-nominated artist Daughtry, which will be held this week. Local bands performing include Strikeforce, EIC, and Great Spy Experiment.

"We at Sony Ericsson along with our agency partner iris, conceptualised Traffic Jam to bring alive that spontaneity, energy and unity that music brings to our lives," Jack Tan, Head of Market Unit, Singapore for Sony Ericsson, said.