Challenger Mobile looks to Tomorrow

Hong Kong - Business-to-business advertising agency The Tomorrow Group has been assigned to launch Challenger Mobile Group's mobile voice over internet protocol (mVoIP) service after experiencing a sales boom in the Asian market.

Mobile VoIP talk offers added value and functionality to free them from the need to use their computer. And with an end-to-end platform, subscribers do not need to take the handset to be configured - the platform has the power to automatically configure handsets for mVoIP using SMS technology.

The group says survey finds many Asians rely on mobile phones as their primary means of communication.

"Retailers, like Fortress or Park'n'Shop in Hong Kong or Cold Storage in Singapore, who want a new revenue stream and increased customer loyalty, can set up a mVoIP system," Stefan Ronnquist, MD of The Tomorrow Group, said.

Ads handled by The Tomorrow Group will appear in print and online.