Adidas dares to 'Dream Big'

Singapore - Adidas has launched an integrated campaign consisting of TV, digital, outdoor, mobile, print, and retail components as part of its global 'Dream Big' football campaign.

The campaign pushes consumers towards a 12-episode web series at Adidas.com/football.

The Singapore leg will run for 5 weeks, during which two large Adidas football shoes will be displayed on top of two JCDecaux bus shelters. Posters and pillar wraps showing football stars like Kaká and Xabi Alonso side by side with young players complete the look.

"I love this campaign because it encompasses what our brand is all about. We want to inspire and enable athletes around the world. It was a dream come true for those kids to be able to play with some of the best footballers on the planet," Bernd Wahler, CMO of Adidas Sport Performance, said.