McCann takes Nike creative
Published: May 15, 2008
Hong Kong - Nike Hong Kong has appointed the McCann Worldgroup as its creative agency, dropping JWT after some 10 years.
McCann joins a roster of agencies that also includes eCrusade and MindShare.
The appointment is effective immediately.
Amy Wu, marketing director of Nike Hong Kong said McCann fits within Nike's Just Do It spirit.
"Our team is very impressed with [McCann's] passion, enthusiasm, creativity, insight and thinking," she said in a statement.
The Nike team at McCann will be led by Spencer Wong, managing director and executive creative director and Nick Lim, McCann's creative consultant.
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