Proximity boosts creative presence

Shanghai - Proximity China has nabbed former Leo Burnett digital director Berty Chung in a newly created role as creative director based in Shanghai.

In his new role, Chung is tasked to develop integrated marketing solutions for clients such as General Electric, Wrigleys, Fed Ex, Watsons and New Balance.

Chung reports directly to ECD Glenn Bartlett.

Prior to his current appointment at Proximity China, Chung was digital director at Arc, Leo Burnett. Before that, he freelanced as creative director for Red Lounge in Shanghai.