MIW.com.sg turns civilian, focuses on lifestyles for men

MIW.com.sg has shed its previous NSmen web portal content and is changing tack to include entirely non-military content, focusing on helping men make the best fashion and lifestyle choices.

The ‘demilitarised' portal will be available for marketers to tap on for advertising - aside from the full range of usual banner ads and sky-scraper ads, the site will provide a targeted email marketing service to its 230,000 strong database of members.

Managed by Green Dot Internet Services, MIW.com.sg will also customise e-marketing programs for clients for contests, promotions or channel sponsorships. Advertisers may use the site's voting, polling or survey engine to gather user feedback, and there will also be a pay-per-download ad scheme for advertisers who can pay for every voucher that users request.

Resources on the site include ‘She', regularly updated with articles on what women would like to see on their beaus, from jeans to accessories to the latest scents in the market, as well as on hard-to-ask topics like modern social etiquette; ‘Roving Eye' checks out and interviews beautiful women on the streets; ‘Dining' provides tips from chefs on how you can prepare fine cuisine at home; and ‘Desire' features the urban man's objects of desire such as be it a sleek sports cars and laptops.