Rod to live a Mini life
Published: Apr 23, 2008
Singapore - BMW's Mini has launched a guerilla campaign that will see 91.3 FM's DJ, Rod Montero, live in a Mini Clubman for four days.
This initiative, conceptualised by Ogilvy Redcard, aims to raise the Mini brand profile and create greater product awareness for the Mini Clubman.
Montero will transmit his radio show live from Clarke Quay and will pen journal entries recording his experience on the microsite. Photos and videos will also be featured.
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