Readership of print newspapers drop
Malaysia - English and Malay dailies have dropped their print readership in absolute numbers from 2006 to 2007, a report by Synovate shows.
Research director of Malaysia, Ben Llewellyn, said, "This shows two clear trends, the first is one that everyone is aware of digital media. The increase in digital media has resulted in readers - especially the younger ones - moving to online consumption which inevitably hits the traditional hard copies."
"Second is a migration from reading more than one title per day to reading one title only. This means a large reduction in dual readership, meaning that all language titles suffer, be they English or vernacular," he said.
2006 Total audience (000)
2007 Total audience (000)
- Synovate Asia Pacific
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