Fri, 29-Aug-2008
Sony hires its first PR agency in APAC
Published: Apr 11, 2008
Regional - Hill & Knowlton (H&K) Singapore has been appointed as PR agency for Sony Electronics Asia Pacific and Sony Singapore - making it the first PR AOR appointment by the electronics giant in the region.
The agency will provide PR support for Sony's consumer electronics business, which includes product categories such as digital Imaging, notebooks, home video & audio systems.
The pitch process started two months back with five agencies pitting at the final round, culminating in H&K's win in early April.
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