Top agencies, cities and a client honoured at ADFEST

Pattaya - Saatchi & Saatchi Singapore was the most awarded agency at ADFEST 2008, with a haul of 21 medals, while Bangkok was the most awarded city with 50 medals in all.

Some Golds Saatchis Singapore picked up this year were for Thai SPCA's ‘Pet Adoption' campaign and Wonderbra 3D. The agency also won the accolade of Agency of the Year, one of six Special Awards given out.

Of the remaining five Special Awards, Network Agency of the Year was awarded to JWT, Direct Agency of the Year was Leo Burnett Sydney, Interactive Agency of the Year was Bascule Inc. Tokyo, Film Production Company of the Year was awarded to Phenomena Bangkok, and Advertiser of the Year was presented to Adidas.

ADFEST re-introduced its Special Awards this year to recognise outstanding contributions at the ADFEST LOTUS Awards from agencies, production companies and advertisers.

This year, 1,592 delegates (1,274 international and 318 local) from 77 cities attended the festival. The top five cities were Tokyo (436 delegates), Bangkok (317), Seoul (103), Singapore (80) and Jakarta (69).

In total, the Working Committee of ADFEST received 5148 entries to the ADFEST Lotus Awards, with the most entries in the Press Lotus category. Mumbai, India, was the city that submitted the most entries, followed closely by Bangkok, Thailand, and Singapore. Grey Worldwide (Mumbai) was the top submitting agency, followed by Leo Burnett (Mumbai) and McCann Erickson (Mumbai).

Top 3 Awards by Agency

Saatchi & Saatchi Singapore                             21 Awards

JWT Singapore                                                14 Awards

Dentsu Inc Tokyo                                             13 Awards

Top 3 Awards by city

Bangkok                                                          50 Awards

Singapore                                                         47 Awards

Tokyo                                                              43 Awards