Discovery Channel Magazine's marketing pays off

Singapore - The inaugural edition of Discovery Channel Magazine, published by Reader's Digest Asia, is being reprinted for 20,000 copies to meet demand due to a strong marketing strategy behind the launch.

The magazine sold out within a week of being on sale at many newsstands across Asia and it is also experiencing brisk sales at Spinelli Coffee in Singapore and San Francisco Coffee in Malaysia.

"The success can be attributed to a strong and compelling editorial product which reflects the Discovery Channel brand and a marketing strategy which combines direct, retail and online marketing that is working. We've also had terrific support from many retail partners across the region," Rosemarie Wallace, publisher of Discovery Channel Magazine, said in a statement.

Discovery Channel Magazine is targeted at Asia's affluent knowledge and adventure seekers aged 25 to 45 and who are well-educated and well-informed. It aims to heighten our understanding of the world around us and what's shaping the future. It is a collaborative effort between Discovery Networks Asia and Reader's Digest Asia.