Eye on Gucci

Singapore - Gucci has launched an ad campaign with Eye Corp in the three terminals at Changi Airport for its latest fragrance - Gucci.

"Utilising EYE's integrated pillars in the retail areas in Terminals 1 and 2 as well as the Digital Network in Terminal 3, we wanted to achieve maximum brand awareness amongst our target audience and drive customers to the stores," Katie Butler, account executive, APAC travel retail, Procter & Gamble Asia, said.

The integrated pillars target transit passengers in the retail area while the digital network reaches both departing and arriving passengers.