Eye on Gucci
"Utilising EYE's integrated pillars in the retail areas in Terminals 1 and 2 as well as the Digital Network in Terminal 3, we wanted to achieve maximum brand awareness amongst our target audience and drive customers to the stores," Katie Butler, account executive, APAC travel retail, Procter & Gamble Asia, said.
The integrated pillars target transit passengers in the retail area while the digital network reaches both departing and arriving passengers.
- Eye Corp
- Procter and Gamble