HPB opens hearts to HIV/AIDS sufferers
'Love+ve Photo Competition' website
Published: Mar 07, 2008
Singapore - Health Promotion Board (HPB) has embarked on an ‘Open your Heart' campaign to increase the level of understanding and compassion towards HIV/AIDS sufferers in Singapore. 
Recent Ripplevox projects include campaigns for Samsung, Citibank, StarHub and United International Pictures.
The integrated marketing effort led by the HPB aims to raise awareness on the nature and prevention of the disease as well as encourage more people to be tolerant and show compassion towards sufferers and their families.
Targeting youths, Vocanic has been appointed by HPB to roll out an influencer-driven word-of-mouth (WOM) marketing campaign on its Ripplevox platform which includes a photography competition named 'Love+ve Photo Competition'. Other components of the campaign include a photography exhibition as well as a local short film.
Recent Ripplevox projects include campaigns for Samsung, Citibank, StarHub and United International Pictures.
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