HP procurement still fronts PR review

Regional - Hewlett Packard has denied reports its regional procurement division, APJ procurement, has broken away from the company's global PR review.

Singapore-based Procurement online has reported that news about a split is untrue and that the division continues to be aligned with HP Worldwide.

A spokesperson for HP confirmed the original story, published by Media Asia, was untrue and that the division is, and has always been, in charge of any PR agency sourcing in the region. The spokesperson added that all its activities are aligned with that of HP Worldwide.

HP began looking for a new PR agency late last year. At present, Burson-Marsteller and Hill & Knowlton represent HP in the region.