JWT boosts integrated offering
Published: Mar 04, 2008
Hong Kong - JWT Hong Kong has hired Michelle Turchini as group creative director to head up its new integrated services division, aimed at providing a more interactive and below-the-line services.
In this newly created role, Turchini will lead a team to oversee interactive and design services for current clients such as HSBC and Smartone-Vodafone.
Based in Hong Kong, she reports to executive creative director Steven Lee and JWT CEO Desmond So.
Prior to JWT, Turchini was creative director for Euro RSCG Hong Kong where she served clients such as Anna Sui, Wynn Macao and Starbucks China. Before that, she worked at MRM Partners based in Sydney.
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