Bang PR gets Fitness First
Koh
Published: Feb 25, 2008
Singapore - Fitness First has appointed Bang PR to provide public relations support for its local clubs.
"This is our first PR retainer appointment and Bang PR's creative PR approach and proven track record of success were just what we were looking for to further develop the brand and strengthen our relationship with the media. We seek not just to share our expert knowledge but to also strengthen our effort and links with the community," Fitness First Singapore's marketing manager Sarah See said.
Bang PR worked with the health club group last October when it managed the publicity for the Fitness First 'Gift of Hope' Group Exercise Marathon. 800 respondents together with their families, friends and colleagues took part in the event which saw Fitness First raise $37,000 for the Children's Cancer Foundation.