Iris links up with Icon

Singapore - Integrated marketing solutions agency Iris Worldwide has appointed Icon as its PR partner in Asia.

Icon will provide strategic counsel to the Iris management team in Singapore, headed by regional managing director Dan Saxby (pictured). The consultancy will also handle media relations and will help to build the brand positioning of Iris, which recently announced an expansion in the region with new offices opening in Delhi and Sydney.

"PR is a hugely valuable asset to Iris in building our business throughout Asia and it is great to find a partner like Icon that closely mirrors our own independent and entrepreneurial culture and values," Saxby said in a statement.

New clients joining the agency in Singapore since the start of the year include Aberdeen Asset Management, Carlson Hotels Asia Pacific, the Chartered Insurance Institute, Frasers Hospitality, IBM Filenet and the Singapore Airshow.