Grey wins DiGi work

Malaysia - DiGi Telecommunications has handed its youth and Malay marketing account to Grey Worldwide following a five-way pitch including Leo Burnett, Y&R, DDB International, and JWT - incumbent McCann Erickson did not pitch.

"We're pleased to have Grey on board as our creative partner to support DiGi's marketing efforts. We're confident that they have the right mix of creativity and experience to help us meet our goals," Loong Tuck Weng, head of segments and marketing for DiGi, said.

Grey joins Naga DDB on DiGi's current panel of agencies.