TAG nabs three new wins

Singapore - The Advocate Group (TAG) has been appointed AOR in Singapore for regional fitness and wellness solutions provider Dynaforce, and has also picked up other recent clients such as Lantone Information Systems and the Ministry of Community Development, Youth and Sports.

TAG will help build awareness of Dynaforce's brand as well as its products and services. Dynaforce holds distribution rights to Technogym, Beijing Olympic Games' official gym equipment supplier.

For Lantone, TAG will handle the technology and software company's brand advocacy and publicity drive. The agency will also undertake a five-month project for MCYS to provide strategic counsel, media relations and media monitoring services for a wide range of issues and activities related to family education.