Four agencies top categories for third year running

Singapore - Saatchis nabbed top overall agency of the year award while O&M, MindShare, Kinetic and Tequila scored hat-tricks for the creative, media, interactive and direct marketing categories in Marketing's Agency of the Year rankings.

The latter four agencies have topped their categories for the third year in a row since Marketing began conducting this web-based survey with about 1,400 responses from client marketers and agency staff.

In the survey, respondents were asked to nominate their first, second and third preferred agencies. The final rankings were derived only from client marketer votes, while agency votes were used to juxtapose the way clients voted in the write-ups in the special annual edition produced for these results .

The others that topped their agency categories were Hill & Knowlton for public relations, Interbrand for branding, The Event Company Staging Connections for events and The Nielsen Company for the newly added market research.