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HPB talks about sex

By: Cherisse Beh, Singapore
Published: Dec 13, 2007

Singapore - The Singapore Health Promotion Board (HPB) has worked with Convertium to launch a website focused on sexual wellness as well as to publicise and promote its local events and activities. 

Targeting all web-literate adults, the website calls the public to contribute personal stories with the aim of "sounding out peers on sex-related issues".

Responsible for managing, conceptualising, developing, and providing new monthly content for the website, Convertium's MD Gerard Lim said, "We had to conceptualise a website that is all about sex and yet make it approachable for the general public. With guidance from HPB, we also enjoyed the challenge of writing and presenting sexual issues in a relevant manner that is neither watered down nor frivolous."

The issues are presented in an informal fashion with articles on sexual wellness and good practices that are relevant to men and women, singles and couples. There is also a FAQ and glossary.




Companies featured:

  • Health Promotion Board
  • Convertium