Joshi named president of Cannes Lions Outdoor jury
"There is no ‘formula', specific style or trend that connotes Cannes. It always surprises and I celebrate this unpredictability. Outdoor is an ‘eye-lid' medium; in most cases blink and it's gone. It's not easy to have an intricate craft in it and very specific ideas and execution are required for this medium. I would like us to appreciate the nuances of this category and honour them," Joshi said.
Joshi is claimed to be accredited with creating a distinct identity for Indian advertising by combining ‘structure' western style with the inherent ‘chaos' of the Indian way of life. He is also credited for marrying ‘creativity and scale'. He has won more than 400 national and international advertising awards including Gold, Silver and Bronze Lions at Cannes and AdFest and honours at One Show, D&AD and Clio.
"Prasoon Joshi is a talented and passionate creative leader who is pushing the boundaries that ultimately shape the future culture of his country and beyond. A jury president of such talent is a welcome addition to The Cannes Festival in 2008." Terry Savage, chairman of the Festival, said.
Next year's Cannes Lions will be held on 15 to 21 June 2008 in Cannes, France.
- Cannes Lions International Advertising Festival
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