GroupM debuts mobile marketing system

TONY CHEN   GROUPM   MJOULE

Beijing – Designed to manage mobile projects in real time, GroupM’s new mobile marketing campaign management system (CMS) features both data and content functionality by integrating all mJoule mobile marketing services into a single interface.

Now, clients of mJoule – the group’s mobile marketing agency in China – can monitor campaign creation, planning, and media management in real time on a single platform; they can mine historical data from multiple projects, analyse user behaviour and use insights to guide creative production and ad targeting for future mobile campaigns.

"With the arrival of the mobile internet, brand clients sense the huge potential in mobile,” said Craig Zhang, CEO of mJoule.

“Based on the newly-released MMA China mobile ad monitoring standards, the CMS platform will enable advertisers to standardise campaign flow, optimise mobile ad placements, and better leverage mobile strengths in accuracy and personalisation. All of this will further drive value for our clients.”

Tony Chen (pictured), president of GroupM Interaction China, added the new platfom is "unique" and will play a critical role.

“The CMS platform will also drive greater investment in mobile campaigns," he said. 

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