Adidas dares fans to find fast

ADIDAS   MOBILE APP   MOBILE GAMING

Hong Kong - Adidas' latest mobile gaming app challenges football fans to finish tasks in the quickest time possible.

The "f50 Game" app aims to promote adidas' latest football boots, which features technologies that allow players to act faster and track their performance.

The game asks players to study selected images of adidas sponsored football players and pick where on the image the football is. After each game, players can post their best times onto a global platform and compare themselves with friends using Facebook.

Those who post the fastest times will have a chance to win prizes including a pair of the latest boots signed by the World's best player Leo Messi.

A photo competition is also underway asking fans to capture their "find fast" moment in adidas football boots.

The new campaign is also supported outdoor on giant billboards in Mong Kok, as well as in print and online.

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