Ducks with flaming gas go viral

LEO BURNETT   VIRAL   ONLINE VIDEO

Bangkok - A newscast on ducks in China mysteriously emitting flaming gas from their behinds turned out to be a campaign for a duck-flavoured snack.

Created by Leo Burnett Bangkok, the film masked as a Chinese newscast and interviewed the ducks' owner, who believed chemical pollution had caused this weird incident.

The film carried on to say the Chinese government refused to accept this explanation and ended without any branding messages.

The video was watched more than 500,000 times online and appeared on Thai TV shows and news programmes, according to Leo Burnett Bangkok.

A month after the film first aired, another version was launched with a different ending, promoting Sun Snack's spicy duck-flavoured snacks.

On its blog, Leo Burnett Bangkok wrote that the campaign led to a 300% sales spike in Sun Snack's products.

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