Sennheiser grooves to the beat
Regional - Sennheiser Electronic Asia has launched a campaign titled ‘The Pursuit of Perfect Sound' to mark 20 years of operations in the region.
The campaign runs in multiple languages, covering its markets in Southeast Asia, Korea and some India sub-continental markets and focuses on the emotive characteristics of sound while highlighting how music drives people's personal and professional passions.
It kicks-off with a series of videos featuring DJs, a rock band, aspiring YouTube singer, passionate sports enthusiast, champion online gamers, music-loving youths, all of whom have used Sennheiser's products.
The videos on these Sennheiser ‘Sound Heroes' are also featured on the Sennheiser Asia website and its YouTube and Facebook platforms.
Apart from social media, the campaign involves public relations, direct mail, sales promotions and search activities across the region.
The campaign finale will be a specially programmed closed-door celebration event at Zouk Singapore.
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