The Edge eyes India, Toshiba uses memes

PUBLIGROUPE TOSHIBA    PUBLISHING

Toshiba launches meme-based campaign

Toshiba has launched a campaign, "Meme it like You Mean it", targeted at youths, based on the culture of internet memes for its M840 Satellite series of laptops. For instance, one ad runs with the tagline "Hey I just met you and your colours are crazy. But here's my number, so call me maybe", miming a popular song by Carly Jepsen Rae. Done by local branding shop Acre, the campaign runs on Facebook and through blogger engagement initiatives. It also runs regionally across Singapore, Malaysia, Indonesia, Thailand and Vietnam, until 10 August.

The Edge Singapore pairs up with Mediascope Publicitas

Weekly business newspaper, The Edge Singapore has assigned media representation duties to Mediascope Publicitas. The Edge Singapore is audited by ABC audited circulation and covers a wide aspect of news to cater to those mainly in the business sector. The newspaper is also available on the iPad and subscribers have access to download their digital interactive copy on Fridays. "With trade, tourism and FDI at a new high between the two countries, Indian advertisers in print and digital will find in The Edge a perfect medium to reach decision makers in the Island nation at the lowest possible CPM (cost per mille)," said Marzban Patel, CEO of Asia Pacific and India, Publicitas.

Ascent fronts new look

SPH Magazines has a new look for its Ascent, a lifestyle publication of business space solutions providers Ascendas. With a circulation of 5,000, Ascent provides readers, with updates on the company's new initiatives and developments. The quarterly magazine will sport a new look and feel, together with fresh content on design, art and architecture, creative solutions for use of business or office space, as well as lifestyle trends. Based in Singapore, Ascendas has built a regional presence and serves a global clientele of over 2,400 customers in 10 countries.

 

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