Star Publications buys CNM Events
Malaysia - Star Publications, through its subsidiary I.Star Ideas Factory, has acquired CNM Events, a company specialising in home and lifestyle-related events exhibitions for RM45 million.
CNM Events is the owner of Perfect Livin and Perfect Lifestyle brands, both of which hold exhibitions twice a year. The largest Perfect Livin exhibition was held in 2011 at PWTC and drew in a crowd of more than 108,000 visitors in April and 123,000 visitors in August.
This is not Star Publications' first venture into events as its current assets include Cityneon Holdings which covers the meetings, incentives, conventions and exhibitions sector in the Asian and Middle Eastern regions.
The company's current portfolio of events and exhibitions include The Star Education Fair, The Star Property Fair, CHEER Cheerleading competition and more.
"With four radio stations, four magazines, a TV channel, various digital portals and of course, a a newspaper, Star is a complete media group," Star Publications executive deputy chairman Datuk Vincent Lee was quoted as saying in The Star.
The Star executive deputy chairman Datuk Vincent Lee said: "Perfect Livin is the perfect place to connect clients and consumers. This is not just about having exhibitions but there are also sales as consumers buy products there."
Follow us @Marketingeds on Twitter for breaking stories throughout the day.Have something to say? Comment on our Facebook page or contact the writer at firstname.lastname@example.org
- The Star
The Star Related Stories:
- [LOOK] Revamping The Star
- Poor English stands in the way of job seekers
- The Star ventures into online shopping
- Relaunched myStarjob.com well-received
- Which newspaper made it to the top?
- Star Publications introduces "visume"
- ABC plans to audit e-newspapers
- HSBC, The Star leverage Shrek brand
- The Star goes digital with ePaper
- The Star kickstarts MetroBiz
- The Star posts growth in 2011
- Red FM says 'Sorry Uncle'
- AirAsia inks content deal with The Star
- Flavours magazine ups print frequency
- Star acquires free Chinese weekly
- Capital FM gears towards women
- Malaysia calls for more women in boardrooms
- The Star buys Capital FM
- Mongoose readies for Esquire debut
- There's room for more on Star's iPad app