Roshan fronts new Acer campaign
India - Hrithik Roshan will yet again be the face of Acer India's new marketing campaign, with Roshan not only seen endorsing Acer's range of products, but also supporting the Indian athletes participating at the forthcoming Olympics.
The campaign will run on the thought ‘Stand up for the Olympics by just standing up for the National Anthem' and will urge consumers to encourage athletes by creating a simple video where they are standing up and singing the National Anthem.
For every video uploaded by consumers on Acer's YouTube channel, Acer will make a contribution towards the welfare of Indian Olympic contingent.
Harish Kohli, managing director of Acer India said that the campaign, called ‘Stand By Your Nation' supports the talent who will be representing the country and the campaign itself aims to connect with the masses and resonate with the brand attributes.
"Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline ‘Explore Beyond Limits', Hrithik continues to be the ideal choice to represent Acer's aspiration in reaching out to people with its new age technologies," said S. Rajendran, chief marketing officer of Acer India.
The Indian actor will support all brand and product-related communication including advertisements on TV, Print, Outdoor, Radio and other mediums.
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