Be Natural picks agency down under

KELLOGG   LEO BURNETT   PITCH

Regional - Kellogg has appointed Leo Burnett to handle creative work for its snacks and cereal brand Be Natural in Australia and New Zealand.

The agency won the account after a two-way pitch and is tasked to give the brand a fresh approach and drive relevance with consumers.

Nik Scotcher, marketing manager of Be Natural, said he believes the partnership with Leo Burnett can drive growth for the business while staying true to the brand's personality it has established over the last 10 years.

"Leo Burnett was able to demonstrate the kind of thinking that makes you sit up and take notice," Scotcher said.

The agency will start on the account in August 2012.

_________________________________________________________________________________________

Follow us @Marketingeds on Twitter for breaking stories throughout the day.

Have something to say? Comment on our Facebook page or contact the writer at editor@marketing-interactive.com.