Koh heads digital at MediaCom

GROUP M   DIGITAL   MEDIA 

Malaysia - Koh Weng Wai has been appointed head of interaction at MediaCom Malaysia.

Previously the business director for GroupM Interaction Malaysia, Koh handled accounts such as Maxis, P&G, VW, ICI, Buena Vista International, Allianz, Bayer and more.

In his new role, he will lead MediaCom Malaysia's digital team and maintain a high level of client servicing within the agency.

"I will also be driving the growth of MediaCom's digital business through integrated strategic planning and the evangelising of the digital language across all of MediaCom Malaysia's key clientele," Koh told A+M.

He joined MediaCom at the beginning of this month and reports directly to Neal Estavillo, managing director for Mediacom Malaysia.

Koh's appointment follows a slew of digital hires made by GroupM Malaysia this year. Yee Wing-Tak joined as head of digital at Maxus, while Matthew Ho was recently appointed by MEC as its head of interaction, among others.

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