Jay Jays names creative AOR
JUST GROUP LEO BURNETT PITCHING
Australia - Fashion company Just Group has appointed Leo Burnett Melbourne following a creative pitch, to create a Jay Jays brand campaign for Summer 2012.
Leo Burnett is tasked to produce creative campaign across various integrated mediums with the aim to stimulate significant growth in sales for the upcoming collection.
Just Group's general manager of advertising, Dianna Young, said: "This is the first time in a number of years that Jay Jays has supported the brand with advertising."
The brand targets mostly male and female adolescents aged between 16 to 18.
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