The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Dow Jones shuts down magazine

By: Staff Writer, Global
Published: Jun 29, 2012
WSJ   PUBLISHING 

Global - News Corp's Dow Jones unit will be shutting down its magazine SmartMoney to focus on its digital operations.

Two dozen of the magazine's employees will be eligible to apply for other jobs within Dow Jones.

The company intends to raise the number of positions running SmartMoney's website to 15, including six new editorial staff positions. All of its content and tools from the site will be available as an ‘expanded co-branded" personal finance section on MarketWatch, of which it is the parent company.

"This move also extends the digital reach of the SmartMoney brand to MarketWatch's nearly 17 million monthly visitors from SmartMoney.com's 2.5 million monthly visitors," the company said.

The last edition of the magazine will be its September issue. It has been in print for over 20 years.

_________________________________________________________________________________________

Follow us @Marketingeds on Twitter for breaking stories throughout the day.

Have something to say? Comment on our Facebook page or contact the writer at editor@marketing-interactive.com.

Companies featured:

  • News Corporation