Nippon aims to inspire in new campaign
Malaysia - Nippon has put new life into its Blobby characters, which the paint brand first introduced in 2008, through the "What would you create?" integrated campaign.
The campaign focuses on giving homeowners inspiration to redecorate their home spaces, a company spokesperson told A+M. The theme of creation is echoed through its newly launched TVC that drives audiences to its newly revamped website and Facebook page.
Fans will also be introduced to a new colour theme every month featuring a different Blobby character.
The campaign will be ongoing until the end of this year.
The newly launched TVC will be aired on all free-to-air stations and on ASTRO channels.
Print ads for the campaign will run in Home Concepts, Home Pride, Haven, Malaysian Women's Weekly, Creative Home, Reno & Deco, Casa + Living, Sweet Home, My Home, Feminine, Glam Deko, Anjung Seri, Jelita, Wanita, Impiana and Apartmen.
Agencies on board the campaign includes Naga DDB for creative, Vizeum for media and Tribal DDB for online executions.
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