Maxis unveils a raft of IPTV content
Malaysia - Maxis is in the next stage of its Internet Protocol Television (IPTV) adding 14 content providers to its service in a bid to attract more eyeballs.
Free-to-air station Media Prima and seven of its channels, including its catch up TV service Tonton, are set to debut the service in July.
Others include Radio Television Malaysia, All Asia Multimedia Networks, Red Bull, Five Star Trading, Trace TV, Travel Channel International and The Wiggles.
Red Bull head of sales Mark Joseph said the company was glad to bring its video-on-demand content to the local audience through Maxis. The Red Bull media network offers a variety of media content for lifestyle and sports.
Mark Dioguardi, joint chief operating officer at Maxis, said the new content offering will set its IPTV service apart from the rest.
Dioguardi would not reveal how much its new service would cost, but he said it would be available from July to Maxis home fibre internet subscribers and its 1.2 million high speed broadband subscribers.
Dioguardi told A+M there will be various forms of advertising on offer to brand on the IPTV service.
Follow us @Marketingeds on Twitter for breaking stories throughout the day.Have something to say? Comment on our Facebook page or contact the writer at email@example.com.
- Maxis Communications
Maxis Communications Related Stories:
- Maxis revamps website with XM Asia
- Spotify launches in Malaysia
- Maxis announces ebook previews
- Shu Wei leaves Maxis for Stanchart
- Maxis and Astro mark second collaboration
- Maxis improves offerings with new plans
- Banks, telcos make up top MMVB winners
- Astro and Maxis sign partnership
- Maxis and Pantai on board ECG mobile service
- Maxis gets BIG with mobile advertising
- Countdown to Agency awards underway
- Maxis gets heart-healthy with IJN
- Alcatel-Lucent launches Geek-the-Genius
- TRACE gives exclusivity to Maxis
- Maxis launches integrated digital book service
- AOTY Malaysia Judges Revealed
- Brands reminisce with ‘My Generasi'
- YouTube arrives in Malaysia
- Maxis pushes for more localised apps
- Maxis calls media pitch