Maxis unveils a raft of IPTV content

MAXIS    IPTV CONTENT

Malaysia - Maxis is in the next stage of its Internet Protocol Television (IPTV) adding 14 content providers to its service in a bid to attract more eyeballs.

Free-to-air station Media Prima and seven of its channels, including its catch up TV service Tonton, are set to debut the service in July.

Others include Radio Television Malaysia, All Asia Multimedia Networks, Red Bull, Five Star Trading, Trace TV, Travel Channel International and The Wiggles.

Red Bull head of sales Mark Joseph said the company was glad to bring its video-on-demand content to the local audience through Maxis. The Red Bull media network offers a variety of media content for lifestyle and sports.

Mark Dioguardi, joint chief operating officer at Maxis, said the new content offering will set its IPTV service apart from the rest.

Dioguardi would not reveal how much its new service would cost, but he said it would be available from July to Maxis home fibre internet subscribers and its 1.2 million high speed broadband subscribers.

Dioguardi told A+M there will be various forms of advertising on offer to brand on the IPTV service.

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