Akzo Nobel aligns media duties
Published: Jun 26, 2012
AKZO NOBEL MEDIACOM MEDIA AGENCY
Beijing - Global paints company Akzo Nobel has appointed MediaCom China as its agency of record for all digital media duties.
The agency has been handling Akzo Nobel's non-digital account in China and the win sees the consolidation of all media planning and buying with MediaCom.
Alex Tan, managing director of MediaCom Shanghai, said the agency will assist Akzo Nobel to deliver digital campaigns leveraging integrated solutions to make the most out of what it can offer.
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