IMMAP unveils new look

IMMAP MOBILE MARKETING LEO BURNETT

Philippines - The Internet and Mobile Marketing Association of the Philippines (IMMAP) has unveiled a new brand identity ahead of the association's upcoming IMMAP Summit and Expo.

IMMAP's VP and chief digital officer of Leo Burnett, Pao Pena unveiled the new logo fronting the association at the general membership meeting.

The new logo spins away from the corporate look and adds more vibrancy and a contemporary feel, Pena said

Pena also stated on IMMAP's Facebook page that the new logo represents the community's "commitment to evolving constantly to grow digital in the Philippines".

IMMAP aims to drive up the use of the internet and mobile to become recognised marketing medium in the industry. As an organisation, it provides the latest research and studies on the effectiveness of internet and mobile as marketing tools to marketers and conducts presentations to advertising and marketing professionals.

 

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