Star rolls out new look, OCBC takes to Pinterest
Sony Mobile Communications has embarked on an OOH marketing campaign to play up on the Xperia S smartphone's near field communication capabilities using QR codes. The OOH campaign is handled by Omnicom Media Group while Tag is handling all of its creative duties. The posters are up at bus shelters around business hubs, major malls and key points-of-sales. Upon scanning the codes, the user is directed to a mobile site which features a video on the premium content.
SCM offers new platform
Following the launch of Star Chinese Movies' (SCM) new look in Hong Kong, Singapore will soon follow suit with yet another new offering. Starting from 1 July, the channel will excite fans by airing a new line up of original series, live events, concerts and documentaries giving marketers a newer avenue for ads.
Emirates gets playful
Emirates has decided to bring on toys on board for the young travelers from 25 June 2012 onwards. The toys are aimed at preschool and older children to enable young passengers to have an even more entertaining journey. For older children, Emirates will offer travel inspired products designed with help from lifestyle brand, Quiksilver. All Emirates flights will offer the selection of new toys and the Quiksilver products on flights over five hours.
Frank by OCBC has launched a Pinterest engagement contest to engage with the youths and young working adults in a non-traditional way. Through this contest, FRANK hopes to engage with its target audience by co-creating a new series of cards design with interesting visuals. Due to Pinterest's growing popularity and services, the platform serves the banks purpose of creating the new cards. Frank is already active on social media since its launch with nearly 15,000 fans on Facebook and 530 followers on Twitter.
Diva grows in the region
Diva Universal continues to grow in the region with the largest growth occuring in its Singapore audience. The channel has gained 26% growth in average ratings among Pay TV people in the first five months of 2012 versus the same period in 2011. In Malaysia, DIVA has gained a 34% growth in average ratings year on year among Astro viewers. DIVA Universal targets its shows at the female audience.
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- OCBC Bank
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