Marketing Events enters Chinese market

MARKETING EVENTS   LIGHTHOUSE INDEPENDENT MEDIA

Asia Pacific - Marketing Events, Asia's only event marketing magazine, will be reaching out to 4,000 new event marketers and planners in Mainland China in a bid to tap into the burgeoning market.

In addition to 15,500 existing subscribers across Singapore, Hong Kong and Malaysia, the new distribution will include subscribers from Shanghai, Beijing, and newer cities and provinces.

"Since we launched the Marketing Events Weekly email newsletter, we have received a huge number of requests for the print edition from corporate event marketers and event planners based in China," said Naomi Cranswick, publisher of Marketing Events. "We are responding to these enthusiastic readers by adding China to the circulation of the print edition of Marketing Events; this is excellent news for our advertisers because they will be getting exposure to genuine event marketing decision makers in China at no extra cost."

This move will allow the brand to offer more thought-provoking and relevant insights on the Chinese market from local event professionals and vendors.

Marketing Events will also comprise the largest audience of event marketers and planners in Asia, in line with the brand's goal to gain a foothold with a broader regional audience.

_______________________________________________________________________________________

This is part of Marketing Events' weekly news bulletin. To subscribe to ME's bi-monthly print magazine and online newsletters, please go to www.marketing-interactive.com/subscribe

To read ME's latest print issue in PDF click here.

‘Like' our Facebook page for more real-time and interactive event marketing updates.