Barclays shows support for Pink Dot
Singapore - Barclays Bank has teamed up with Google to support the annual Pink Dot Party which campaigns for inclusiveness regardless of sexual orientation.
The partnership was done to show its support and recognition of the value of diversity in both businesses and community.
This is Google second year taking part in the event with it first coming out to support the move last year.
According to local media reports both Google and Barclays will be providing financial contributions in addition to sponsorship. While Barclays was unable to comment on the monetary spend for the partnership, it confirmed its participation to Marketing.
A spokesperson from the bank said: "In order to encourage a non-discriminatory environment and improve the lives and careers of the Singapore's LGBT community, Singapore's corporate sector is encouraged to take a proactive and leading role in affecting efforts to foster LGBT-inclusive workplaces."
He also added that since the inception of "Spectrum" which is Barclays global LGBT employee network, the banks has made a headway into incorporating those principles into reality which then enables the bank to maintain an open and inclusive workplace environment.
The news comes shortly after Barclays pulled the plug on its six-year long sponsorship of the Singapore Open, stating it will not renew the contract after the 2012 tournament. The sponsorship made the event one of Asia's wealthiest national golf Open.
Follow us @Marketingeds on Twitter for breaking stories throughout the day.
Have something to say? Comment on our Facebook page or contact the writer at email@example.com.
- Barclays Bank PLC