BBDO/Proximity appoints new CCO

Regional - BBDO/Proximity Singapore has appointed Ronald Ng as chief creative officer while expanding current chairman and CCO Danny Searle's role to that of vice chairman of BBDO Asia.

Ng (pictured) will relocate to Singapore from New York in August. He was most recently executive vice president and executive creative director with BBDO New York.

Danny Searle, current chairman and chief creative officer of BBDO/Proximity Singapore, will remain as chairman of the office, but will take on the additional role of vice chairman of BBDO Asia.  

Searle will work across regional clients in developing cross border creative work.  Searle, who has been in Singapore since 2007, has been responsible for several new business wins in Singapore and beyond, and is directly responsible for the creative output of various BBDO regional clients.

Ng brings to his new role almost two decades of advertising experience, the last eight of which have been with BBDO. He also worked on brands such as Monster.com, Hyatt and the Ad Council. Prior to joining BBDO New York, Ng was chief creative officer at BBDO/Proximity Malaysia.  

Jean-Paul Burge, CEO, BBDO/Proximity Singapore and president SEA, said: "This move reinforces our commitment to leveraging the BBDO network to ensure we are retaining an unfair share of the world's most exceptional talent and producing world class work for our clients. It also signifies the growing importance of Singapore, and the region as a whole."

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