Case Study: Belvedere Vodka
BELVEDERE OFFICIAL AFF MUGLER AFTER PARTY
16 MAY 2012
To create an after-party experience in line with Audi Fashion Festival's unique platform as well as reinforce the brand position as the drink of choice at many signature fashion events.
Repeat sponsor of the Audi Fashion Festival Belvedere Vodka provided cocktails before the fashion show at the Belvedere Vodka VIP Lounge at Tent@Orchard. Its sponsorship also included an official opening show after-party at the Red Dot Museum.
The guest list was made up of fashion influencers and opinion leaders, fashion and lifestyle local and regional media, Belvedere lovers, as well as local heavyweights.
New York-based deejays The Misshapes with Leigh Lezark and Geordon Nicol, along with Michaelangelo L'Acqua, global music director at W Hotels, were invited to perform live sets throughout the night.
The event also unveiled the new Belvedere Unfiltered, which is an addition to Belvedere Vodka's offering. Guests had the opportunity to experience bespoke cocktails prepared by the director of Cocktail Culture for W Hotels, Joseph Boroski.
The after-party saw a strong turnout of approximately 500 guests.
By offering exclusive after-party passes, constantly posting news updates, product announcements, behind-the-scene photos and videos, the brand saw positive results for its digital engagement efforts.
The Belvedere Vodka Singapore Facebook fan page popularity was at its peak during that week, hitting the 10,000 fans mark.
"We faced the challenge of finding a venue for the after-party as most of the shortlisted venues were all booked up, but we finally managed to secure Red Dot Museum which proved to be a central yet convenient venue location," said Irene Kong, brand manager of Belvedere Vodka.
Another challenge was ensuring there were the right crowd control strategies in place, with a RSVP rate of 90%.
Kong added the brand will continue to raise the benchmark by working to bring fresh, creative and accessible approaches to future events, while staying true to its commitment of providing truly unique experiences.
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