Innity to offer real-time bidding
Regional - Digital media network Innity is set to launch a real-time bidding ad network for its Southeast Asia and Hong Kong advertisers and audiences.
In partnership with Japan-based online advertising consultancy D.A. Consortium (DAC), Innity will launch demand-side platforms (DSPs) and sell-side platforms (SSPs) for advertisers to purchase online ad inventory on an impression by impression basis.
Innity will also allow publishers select top advertisers for their sites and increase monetisation opportunities for their inventory.
"RTB has taken time to be established in South East Asia largely due to the fact that very few have the expertise to use the platform effectively," said Phang Chee Leong (pictured), CEO of Innity.
"There is slight awareness among advertisers, agencies and publishers about DSPs and SSPs, and we're confident that with the proficiency and experience of DAC, we will be able to educate and steer the RTB market forward," he said.
Innity will officially launch the DSP and SSP services in August in Singapore, Malaysia, Hong Kong, Indonesia, Thailand, Vietnam and Philippines, and will gradually expand to the whole region.
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