UM bags Ernst & Young global duties

UM   ERNST & YOUNG   MEDIA PLANNING

Global - Ernst & Young has awarded UM International its global strategic planning, media planning and buying duties after a pitch.

UM International's brief will initially focus on providing global media planning services to Ernst & Young Global Marketing.

The agency will also provide media buying services across all global media platforms, including digital.

Eddie Bowman, global marketing director of Ernst & Young, said the company was impressed with UM International's experience and capabilities.

"The new media landscape is challenging for all organisations, not least the most globalised, client focused, professional services - Ernst & Young.

"It is prudent that we secure sound advice as we navigate through this rapidly changing media landscape," Bowman said.

UM International will work with Ernst & Young Global Marketing and the appointment will not affect current local media agency relationships.

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