Compass Visa spreads the love on Facebook
Hong Kong - Compass Visa is set to launch a social media campaign to spread the love for homeless animals and stay top of mind with consumers.
In partnership with Society for the Prevention of Cruelty to Animals, Compass Visa will kick off a Facebook campaign tomorrow to raise public awareness about homeless pets.
The campaign aims to engage existing and potential Compass Visa card holders by leveraging its more than 44,000 Facebook fans.
"Social media works great in consumer engagement, especially in the card business - brands are out of mind when they are out of sight," said Bernard Chan, vice president, consumer banking of Compass Visa.
Chan said Compass Visa has a potential reach of more than one million people on Facebook and the snowball effect could be enormous.
"Not to mention the cost is so much lower, say compared to TV," he said. "We could run keep running TVCs and print ads, but the cost could be used in more meaningful ways."
As part of the campaign, Compass Visa will donate HK$1 for each existing fan of the Facebook page. Users are also encouraged to upload photos of their pets and Compass Visa will donate another HK$1 for each "share", "like" or "comment".
SPCA will also support the campaign by posting education messages and photos to call for adoptions at Compass Visa's Facebook page.
The campaign will run from tomorrow to 15 July.
Media Contacts Hong Kong was responsible for the campaign from idea generation to execution.
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