Leo Burnett goes strong on digital

IKEA   IKANO   LEO BURNETT

Regional - In line with the agencies' focus in building its digital capabilities, Leo Burnett has made three senior digital hires in its Bangkok, Melbourne and Kuala Lumpur offices.

Sanjeev Saluja came onboard as digital director in Bangkok having been with MPG / Media Contacts in Indonesia as its interactive creative director.

Luc Wiesman joined Leo Burnett, Melbourne as its head of digital. Wiesman specialises in social media and branded content.

In Kuala Lumpur, Nura Yusof was appointed digital planner, taking care of brands such as Nestlé, Colgate-Palmolive, Johnson & Johnson, Dutch Lady.

Jarek Ziebinski, president, Leo Burnett Asia Pacific, said: "The way we are building digital capabilities within Leo Burnett aims to reflect how digital has become a way of life for people by building it at the centre of our business as opposed to building a separate specialist agency."

"Both our growth and  ongoing investment into digital, whether it is through adding talents or our recent acquisition of Indigo in India are all aligned on this focus. This, for us, is central to our goal of evolving into a modern communications company."

According to the agency, its digital services share of revenue increased more than two-fold from 2010 with all offices in the region reporting growth on their digital revenue share gain.

Yesterday the agency was appointed by Ikea to handle its creative duties in both Malaysia and Singapore.

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