Bintan to Jetstar for Kee

Singapore - Former marketing manager for Bintan Lagoon Resort, Bernard Kee is now business development manager for Jetstar Asia Airways and in charge of all e-partnerships, aircraft ambient advertising, and in-flight sales.

Kee made the move to the budget airlines in September and in this newly created role, he does not see too much difference to what he is doing now from what he was doing at Bintan Lagoon Resort.

"In marketing, your role is to build the brand; in business development, you build on the brand. I started my career with the banks in sales and sales management for 12 years, moved on to hotel marketing role for four years and now with an airline. The switch is gradual but centres around marketing consumer lifestyle desirables, it gives me the opportunity to employ what I gain in past experiences to develop new business grounds," he said.

Kee reports directly to head of commercial for Jetstar Asia Airways, Raphael Saw.