Mindshare takes mobile focus
MINDSHARE PRABHVIR SAHMEY MOBILE MARKETING
Singapore - Mindshare Singapore has appointed a dedicated mobile marketing team which will launch in July this year, in response to an increase in mobile spend from its clients, said an agency statement.
Led by Prabhvir Sahmey (pictured), the team will initially focus on advertising, apps and mobile sites, with plans to introduce augmented reality, consulting, mobile content production and mobile demand side platforms (DSP).
It will work closely with Mindshare India, which recently set up its Mobile Centre of Excellence.
Sahmey said: “Mobile marketing needs serious attention from both marketers and agencies. We are excited to add another feather in our service offerings and we expect to develop more mobile marketing campaigns this year.”
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