ESS brings Spanish football to local shores
Regional - Sports content provider ESPN STAR Sports has secured exclusive rights to broadcast the Spanish La Liga football matches until 2015 across 19 markets in Asia.
As the official broadcaster of the La Liga matches on multiple platforms, ESS hopes to attract advertisers in the mobile, FMCG, retail and consumer electronics space across local and regional markets.
It will provide coverage through its broadcast channels on its television, online through its ESPN Player, and Mobile ESPN.
To allow local viewers more convenience, the matches will also be scheduled earlier from 6pm and 12 midnight.
According to ESS MD, Manu Sawhney (pictured), the acquisition of Spanish La Liga underlines its commitment to football fans in Singapore.
Sawhney said ESS had established a strong tradition of building top-class football properties on its networks.
"We are committed to work towards further strengthening the profile of the league in the market."
Earlier this year, ESPN Star Sports also partnered with Grey Group Singapore to create a digital campaign for Singapore football fans with the start of the FA Cup. ESPN is also the official broadcaster of the London 2012 Olympic Games and will be providing round the clock coverage.
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