OCBC partners Gardens by the Bay
Singapore - OCBC Bank will be the sponsor of Gardens by the Bay's Supertree aerial walkway and a light and sound show when the horticultural attraction officially opens to the public on 29 June.
The bank has donated S$8 million to the two highlights now named the OCBC Skyway and OCBC Light and Sound Show respectively.
The OCBC Skyway is a 128-metre aerial walkway suspended 22 metres above the ground between two Supertrees in Gardens' outdoor area.
Its sponsorship includes the production of the light and sound show which will be unveiled as part of the opening programme for Gardens by the Bay, and also made available each night from 2 July.
"OCBC Bank has always recognised that our success depends on the support of the community that we operate in," Chief executive officer Samuel Tsien said.
"Through our sponsorship, we would like to thank the community for their support and to affirm our commitment to our home country."
This is part of Marketing Events' weekly news bulletin. To subscribe to ME's bi-monthly print magazine and online newsletters, please go to www.marketing-interactive.com/subscribe
To read ME's latest print issue in PDF click here.
‘Like' our Facebook page for more real-time and interactive event marketing updates.
- OCBC Bank
OCBC Bank Related Stories:
- Brands make most of music concerts in Singapore
- Banks to maintain high local headcount
- Locals proud of home-grown companies
- Are your staff training for a career switch?
- OCBC's marketing lead exits
- Local bank CEOs paid the big bucks
- Improved jobless rate for the less educated
- Wage credits to benefit 70% of workforce
- OCBC set to play
- OCBC rides closer to your heart
- OCBC rides with double the support
- HR Chronicles: Getting ahead isn't easy
- OCBC makes online payment easier
- OCBC’s O’Connor to speak at MMS
- How OCBC won over the youth market
- OCBC plays a part in pop-up picnic
- Thai tycoon sets a firm foot in Singapore
- Star rolls out new look, OCBC takes to Pinterest
- Brands find their place at Beerfest
- Singapore SMEs halting growth plans in uncertain economy